Matt Van Der Tuyn, MA
Matt Van Der Tuyn serves as the director of design and strategy at the Penn Medicine Center for Health Care Innovation. Since joining the team in 2012, Matt has worked with staff from across the health system to explore how design principles can enable the transformation of care delivery. Matt believes in an evidence-based design approach that emphasizes divergent thinking and active experimentation to de-risk assumptions and validate solutions.
Matt received his bachelor’s degree in graphic design from the College of New Jersey and his master’s degree in design for social impact from the University of the Arts in Philadelphia.
Design research, experiment design, design for behavior change, and end of life care
“Unless someone like you cares a whole awful lot, Nothing is going to get better. It's not.” - Dr. Seuss, The Lorax
My home in the Pine Barrens of New Jersey
Raise backyard chickens
Spending time with my wife and three daughters