One of the best ways to learn more about a problem area is to experience it yourself. Immerse yourself in the physical environment of your user.
Do the things they are required to do to gain a firsthand experience of the challenges they face. Completing a day in the life exercise will enable you to uncover actionable insights and build empathy for the people you're hoping to help.
Team member Dave Resnick put himself in patients’ shoes by staying posted outside patient rooms for weeks. The team also spent time shadowing staff and conducting interviews with both patients and staff. These activities helped us learn which disruptions contribute to sleep loss, track how often disruptions occur, and understand the difficulties that these patients experience.
We collected data about patients’ sleep, including duration and number of awakenings per night. These numbers allowed us to evaluate our interventions by comparing sleep length and quality before and after they were implemented and to benchmark our results against expert guidelines. It was important to gather objective data, so we had each patient wear a Fitbit monitor to track sleep.
Human decisions and behaviors are heavily influenced by the environment in which they occur.
A nudge is an intervention that gently steers individuals towards a desired action. Nudges change the way choices are presented, or information is framed without restricting choice - although some nudges do change available offerings to drive behavior change.
To learn more about types of nudges like defaults, active choice, financial and social incentives, and more, visit the Nudge Unit website.
We noticed that patients were reluctant to choose certain options from the sleep menu, especially some like pastoral care that have been shown to be higher impact. Through motivational interviews, we learned that patients tended to avoid these options because they thought it might inconvenience others. To increase adoption, we adjusted our approach to be prescriptive rather than opt-in for high-impact options when deemed appropriate.